Our Courses

A must-take course for every healthcare marketer, this content covers the foundations of compliance through the lens of healthcare marketing.

We’ll cover what shifts have happened with HIPAA, FTC, and state laws in the last few years that impact our work, along with a high level summary of potential technology fixes in order to continue using marketing analytics tools.

An excellent 101 course for healthcare marketers to understand the new privacy landscape.

In this course, we’ll cover the foundations of HIPAA and then take an in-depth look at how shifting privacy guidelines impact our work.

Modules cover topics such as paid media, website analytics, CRM, email marketing, the how and why BAAs should be required with vendors, and more.

Participants receive a certificate of completion up on successfully completing the course.

For marketers that are need to dig into technical details, this Advanced course covers the “how to” details.

Topics include advanced analytics and data collection (such as settings in GA4, sGTM, and CDPs) as well as advanced media strategies, website details, and more.

Participants receive a certificate of completion upon successfully completing the course.

Built specifically for healthcare lawyers, this course is structured to help attorneys understand how technology works behind the scenes so they can better assist clients in interpreting the laws.

Sessions include topics like how pixels and javascript actually works and occasions when PHI/PII may be collected on websites and through online marketing tools.

Participants receive a certificate of completion upon successfully completing the course.

The How, Why, and Consequences of Signing a BAA.

If you are a vendor and are asked to sign a BAA for a healthcare client, this course is essential. Learn what a BAA is, why it’s required in some situations, and what the legal and financial ramifications can be by signing one. The Healthcare Marketing Compliance 101 course is also strongly recommended for this audience.

Participants receive a certificate upon successfully completing the course.