Our Courses
Healthcare Marketing Compliance 101
$99
A must-take course for every healthcare marketer and professional whose role includes aspects of healthcare marketing, this video, presented by Hedy & Hopp CEO & Founder Jenny Bristow covers the foundations of compliance through the lens of healthcare marketing.
This is the perfect course to purchase for your organization’s entire marketing team to ensure all team members have a strong baseline understanding of compliance.
Participants receive a certificate of completion valid for one year upon successful completion of this course.
HIPAA Compliance Training for Marketers
$499
This course offers an in-depth exploration of HIPAA, specifically tailored for the challenges healthcare marketers face. Moving beyond the basics described in our 101 course, participants will learn how shifting privacy guidelines directly impact our work as healthcare marketers.
Through real-world examples and best practices, you will learn to implement compliant strategies effectively. This training is ideal for marketers seeking to deepen their understanding of patient privacy regulations.
Participants receive a certificate of completion valid for one year after passing the course.
Advanced Technical Healthcare Marketer Compliance Training
$1,999
For healthcare marketers who need to dig into technical details, this Advanced course covers the “how-to” specifics of common marketing and analytics platforms.
Topics include advanced analytics and data collection, social media’s role in compliant healthcare marketing, advanced digital paid media compliance, HIPAA compliant web forms, and compliance in contact management and email marketing.
It is recommended that anyone taking this course first successfully completes the HIPAA Compliance Training for Marketers course
Participants receive a certificate of completion valid for one year upon successful completion of this course.
Healthcare Marketing Compliance Training for Lawyers – Tech 101
$499
Built specifically for healthcare lawyers, this unique course is structured to help attorneys understand how technology works behind the scenes so they can better assist clients in interpreting the laws.
This course explores how tracking pixels and JavaScript function on the backend of a website, as well as potential compliance pitfalls where Protected Health Information (PHI) or Personally Identifiable Information (PII) may be collected on websites and through online marketing platforms.
Participants receive a certificate of completion upon successfully completing the course.
For Healthcare Marketing Vendors – BAA 101
$249
This course provides the how, why, and consequences of signing a Business Associate Agreement (BAA).
If your business serves healthcare clients, this course is crucial for understanding your responsibilities when asked to sign a BAA. Topics include what a BAA is, why it may be required, and the potential legal and financial ramifications of signing one.
It is strongly recommended that participants who complete this course also complete our Healthcare Marketing Compliance 101 course.
Participants receive a certificate upon successfully completing the course
