Key Details
A must-take course for every healthcare marketer, this content covers the foundations of compliance through the lens of healthcare marketing.
We’ll cover what shifts have happened with HIPAA, FTC, and state laws in the last few years that impact our work, along with a high-level summary of potential technology fixes in order to continue using marketing analytics tools.
While this course doesn’t include certification since it’s designed to provide a high-level introduction rather than in-depth training, it’s a great first step for understanding today’s privacy landscape.
Course Type
Instructional content
& quiz
Includes
Video content
Duration
Approximately
1 hour
Who It’s For
All marketers needing a refresher or high level explanation of the current state of HIPAA in the context of marketing.
What This Course Covers
Understand what changes have happened since 2022 regarding digital marketing and patient privacy.
Learn what questions you should be asking your internal and agency teams to ensure compliance.
Understand best practices to track the user journey online and what you can and can’t do.
