Key Details
A must-take course for every healthcare marketer, this 45-minute video presented by Hedy & Hopp CEO & Founder Jenny Bristow covers the foundations of compliance through the lens of healthcare marketing.
We’ll explain what shifts have happened with HIPAA, FTC, and state laws in the last few years that impact our work, along with a high-level summary of potential technology fixes in order to continue using marketing analytics tools compliantly. Participants complete the course with an understanding of how and why to audit their organization’s current marketing tactics and make short- and long-term changes to marketing processes.
While this course doesn’t include a certificate of completion, since it’s designed to provide a high-level introduction rather than in-depth training, it’s a great first step for understanding today’s privacy landscape. We encourage participants to add the course to their resumes with this language:
Healthcare Marketing Compliance 101
We Are, HIPAA Smart
Educated on the applications of HIPAA in healthcare marketing, with an understanding of how to audit and adapt marketing processes to maintain compliance
Course Type
Instructional content
& quiz
Includes
Video content
Duration
Approximately
1 hour
Who It’s For
All healthcare marketers and anyone who supports aspects of marketing in healthcare (e.g., managing a website, posting to social media). This training is for marketers who need a high-level explanation of the current state of HIPAA in the context of marketing.
This is the perfect course to purchase for your organization’s entire marketing team to ensure all team members have a strong baseline understanding of compliance. Contact us for group pricing.
What This Course Covers
Understand what changes have happened since 2022 regarding digital marketing and patient privacy.
Learn what questions you should be asking your internal and agency teams to ensure compliance.
Understand best practices to track the user journey online and what you can and can’t do.
