Key Details

In this course, we’ll cover the foundations of HIPAA and then take an in-depth look at how shifting privacy guidelines specifically impact our work as healthcare marketers, including real-world examples.

Modules cover topics such as paid media, website analytics, CRM, and email marketing at a high level; Protected Health Information (PHI) and its role in marketing; how and why BAAs should be required with vendors; creating a HIPAA-compliant marketing policy; and how to remain HIPAA-compliant in the future.

Participants receive a certificate of completion valid for one year upon successful completion of this course.