Our Courses

A must-take course for every healthcare marketer, this content covers the foundations of compliance through the lens of healthcare marketing. We’ll cover what shifts have happened with HIPAA, FTC, and state laws in th…

In this course, we’ll cover the foundations of HIPAA and then take an in-depth look at how shifting privacy guidelines impact our work. Modules cover topics such as paid media, website analytics, CRM, email marketing,…

For marketers that are need to dig into technical details, this Advanced course covers the “how to” details. Topics includce advanced analytics and data collection (such as settings in GA4, sGTM, and CDPs) as well as …

Built specifically for healthcare lawyers, this course is structured to help attorneys understand how technology works behind the scenes so they can better assist clients in interprenting the laws. Sesssions include t…

The How, Why, and Consequences of Signing a BAA
If you are a vendor and are asked to sign a BAA for a healthare client, this course is essential. Learn what a BAA is, why it’s required in some situations, and wh…