Leaders in Patient Privacy & Healthcare Marketing Compliance

For years, the team at Hedy & Hopp, a full-service healthcare marketing agency, has been at the forefront of patient privacy and industry education. We’ve worked with healthcare organizations across the country, helping them navigate complex compliance regulations while running effective, ethical marketing campaigns.


We travel the country speaking at industry-leading conferences and speak about privacy issues regularly on our podcast, We Are, Marketing Happy. Through this work, we saw a critical gap—while HIPAA training existed for clinical teams, no one was helping healthcare marketers understand compliance risks when communicating with prospective patients. Marketing teams were left to interpret vague legal guidance, creating unnecessary risk for their organizations.


That’s why we created We Are, HIPAA Smart. This platform translates compliance regulations into clear, actionable training designed specifically for healthcare marketers, empowering teams to market with confidence while protecting patient privacy.