Our Courses

A must-take course for every healthcare marketer and professional whose role includes aspects of healthcare marketing, this video presented by Hedy & Hopp CEO & Founder Jenny Bristow covers the foundations of compliance through the lens of healthcare marketing.

This is the perfect course to purchase for your organization’s entire marketing team to ensure all team members have a strong baseline understanding of compliance.

…

This course covers HIPAA as it applies to healthcare marketing in more depth than our 101 course. Participants learn how shifting privacy guidelines specifically impact our work as healthcare marketers with guidance on best practices and real-world examples.

Participants receive a certificate of completion valid for one year upon successful completion of this course.

For healthcare marketers who need to dig into technical details, this Advanced course covers the “how-to” specifics of common marketing and analytics platforms.

Topics include advanced analytics and data collection, social media’s role in compliant healthcare marketing, advanced digital paid media compliance, HIPAA compliant web forms, and compliance in contact management and email marketing.

It is recommended that anyone taking this course first successfully completes the HIPAA Compliance Training for Marketers course.

…

Built specifically for healthcare lawyers, this course is structured to help attorneys understand how technology works behind the scenes so they can better assist clients in interpreting the laws.

Sessions include topics like how pixels and javascript actually works and occasions when PHI/PII may be collected on websites and through online marketing tools.

Participants receive a certificate of completion upon successfully completing the course.

The How, Why, and Consequences of Signing a BAA.

If you are a vendor and are asked to sign a BAA for a healthcare client, this course is essential. Learn what a BAA is, why it’s required in some situations, and what the legal and financial ramifications can be by signing one. The Healthcare Marketing Compliance 101 course is also strongly recommended for this audience.

Participants receive a certificate upon successfully completing the course.