The First Compliance Training Platform for Healthcare Marketers

Stay compliant, protect your marketing strategy, and bridge the gap between marketing and legal—without the legalese.

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Marketing Smarter. Marketing Compliant.

Healthcare Marketing is Changing. Are You Prepared?

Evolving Compliance

Compliance risks in healthcare marketing are growing—HIPAA, FTC regulations, and state laws are evolving.

Training Gap

Most training is designed for clinical teams, leaving marketers struggling to understand their legal responsibilities.

HIPAA Smart

We Are, HIPAA Smart provides clear, marketing-focused compliance training to help you navigate this complex landscape with confidence.

Finally, Compliance Training Built for Marketers

Traditional HIPAA training focuses on protecting patient data once they’re in the system—but what about marketing to prospective patients? Our courses translate legal jargon into actionable strategies so you can market confidently without crossing compliance lines.

Key Benefits

  • Self-paced online courses with real-world examples
  • Interactive quizzes & certification upon completion
  • Community discussions & expert Q&As
  • Team training options for marketing departments
Explore Our Courses

Take the next step in protecting your marketing strategy with expert-led, marketing-specific compliance training.

Explore Our Courses

Your Compliance Learning Path

Most HIPAA Training Isn’t Built for Marketers—This One Is

Traditional HIPAA training focuses on clinical teams and patient data management. But healthcare marketers face unique compliance risks when targeting prospective patients, running ad campaigns, and using tracking technologies. This course breaks down HIPAA in a way marketers can understand and apply.

HIPAA 101 is offered with Compliance Fundamentals as part of a course bundle.

Understand HIPAA’s impact on marketing and advertising strategies

Identify marketing tactics that could put your organization at risk

Learn how to use tracking, email, and social media compliantly

Bridge the gap between marketing and legal teams with confidence

Healthcare Marketing Compliance 101

$99

  • Learn how HIPAA applies to healthcare marketing.
  • Identify compliance risks in digital ads and tracking.
  • Complete the course in approximately 1 hour.
  • Earn a certificate to showcase your marketing compliance expertise.
  • Perfect for marketing teams at healthcare organizations of any size.
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Courses

Healthcare Marketing Compliance 101

suzie schmitt By suzie schmitt
Paid, Paid

A must-take course for every healthcare marketer, this content covers the foundations of compliance through the lens of healthcare marketing. We’ll cover what shifts have happened with HIPAA, FTC, and state laws in the last few years that impact our work, along with a high level summary of potential technology fixes in order to continue using ma…

Price
$99
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HIPAA Compliance Training for Marketers

suzie schmitt By suzie schmitt
Paid, Paid

In this course, we’ll cover the foundations of HIPAA and then take an in-depth look at how shifting privacy guidelines impact our work. Modules cover topics such as paid media, website analytics, CRM, email marketing, the how and why BAAs should be requird with vendors, and more. Participants receive a certificate of completion up on successfull…

Price
$499
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Advanced Technical Healthcare Marketer Compliance Training

suzie schmitt By suzie schmitt
Paid, Paid

For marketers that are need to dig into technical details, this Advanced course covers the “how to” details. Topics includce advanced analytics and data collection (such as settings in GA4, sGTM, and CDPs) as well as advanced media strategies, website details, and more. Participants receive a certificate of completion upon successfully completin…

Price
$1,999
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Healthcare Marketing Compliance Training for Lawyers – Technology 101

suzie schmitt By suzie schmitt
Paid, Paid

Built specifically for healthcare lawyers, this course is structured to help attorneys understand how technology works behind the scenes so they can better assist clients in interprenting the laws. Sesssions include topics like how pixels and javascript actually works and occasions when PHI/PII may be collected on websites and through online mar…

Price
$499
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For Healthcare Marketing Vendors – BAA 101

suzie schmitt By suzie schmitt
Paid, Paid

The How, Why, and Consequences of Signing a BAA
If you are a vendor and are asked to sign a BAA for a healthare client, this course is essential. Learn what a BAA is, why it’s required in some situations, and what the legal and finacial ramifications can be by signing one. Heaelthcarfe Marketing Compliance 101 course is also strongly recom…

Price
$249
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Have Questions? We’ve Got Answers.

Lots of HIPAA training is available online, but the training and examples used focus on clinical data usage, such as privacy related to patients when they are physically present at a doctor’s office or hospital. We wanted to create training exclusively for marketers who communicate with existing and prospective patients through digital marketing tactics.

No. We Are, HIPAA Smart may have “HIPAA” in the name, but the training covers a variety of regulatory and legal areas in addition to HIPAA, such as state privacy laws, FTC regulations, and even the basics of class action lawsuits related to patient privacy. 

Healthcare marketers! We Are, HIPAA Smart was designed exclusively for marketers who work in healthcare, whether for a covered entity or a healthcare-adjacent company. 

No. We Are, HIPAA Smart was designed to create a foundational understanding of the regulatory and legal landscape healthcare marketers need to understand and comply with in order to keep patient and prospective patient data safe. The training is designed to provide marketers with the background, terminology, and fundamentals to have meaningful conversations with their internal or external legal and compliance teams. 

Yes!

Yes! We Are, HIPAA Smart training is designed for healthcare marketers with any tenure, including those brand new to healthcare marketing. 

All courses except the Marketing Compliance Fundamentals offer a certificate of completion. The certificate is good for one year from the date of completing the training. 

Certificates of completion are valid for one year. The healthcare marketing regulatory landscape changes quickly (sometimes weekly!) so annual training is required to stay certified. 

Yes! After completing your course, you’ll find a LinkedIn “Add to Profile” button that will take you to the form to add your certification and upload your completion badge.

Stay Compliant. Stay Ahead.

Don’t leave compliance to guesswork. Enroll today and protect your marketing strategy.

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Testimonials

Trusted by Healthcare Marketing Professionals

Finally, compliance training that actually makes sense for marketers!
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Sophia
CEO
This course helped us confidently align our campaigns with legal requirements.
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Robert
Professor