The First Compliance Training Platform for Healthcare Marketers
Stay compliant, protect your marketing strategy, and bridge the gap between marketing and legal—without the legalese.
Marketing Smarter. Marketing Compliant.
Healthcare Marketing is Changing.
Are You Prepared?
Evolving Compliance
Compliance risks in healthcare marketing are growing—HIPAA, FTC regulations, and state laws are evolving.
Training Gap
Most training is designed for clinical teams, leaving marketers struggling to understand their legal responsibilities.
HIPAA Smart
We Are, HIPAA Smart provides clear, marketing-focused compliance training to help you navigate this complex landscape with confidence.
Finally, Compliance Training Built for Marketers
Traditional HIPAA training focuses on protecting patient data once they’re in the system—but what about marketing to prospective patients? Our courses translate legal jargon into actionable strategies so you can market confidently without crossing compliance lines.
Key Benefits
- Self-paced online courses with real-world examples
- Interactive quizzes & certification upon completion
- Team training options for marketing departments
Earn a certificate to showcase your marketing compliance expertise.
Take the next step in protecting your marketing strategy with expert-led, marketing-specific compliance training.
Marketing Smarter. Marketing Compliant.
Most HIPAA Training Isn’t Built for Marketers—This One Is
Traditional HIPAA training focuses on clinical teams and patient data management. But healthcare marketers face unique compliance risks when targeting prospective patients, running ad campaigns, and using tracking technologies. This course breaks down HIPAA in a way marketers can understand and apply.
Understand HIPAA's impact on marketing and advertising strategies
Identify marketing tactics that could put your organization at risk
Learn how to use tracking, email, and social media compliantly
Bridge the gap between marketing and legal teams with confidence
HIPAA Compliance Training for Marketers
Learn how HIPAA applies to healthcare marketing.
Identify compliance risks in digital ads and tracking.
Complete the course in 90 minutes.
Earn a certificate to showcase your marketing compliance expertise.
Perfect for marketing teams at healthcare organizations of any size.
Courses
Healthcare Marketing Compliance 101
A must-take course for every healthcare marketer and professional whose role includes aspects of healthcare marketing, this video, presented by Hedy & Hopp CEO & Founder Jenny Bristow covers the foundations of compliance through the lens of healthcare marketing.
This is the perfect course to purchase for your organization’s entire marketing team to ensure all team members have a strong baseline understanding of compliance.
Participants receive a certificate of completion valid for one year upon successful completion of this course.
HIPAA Compliance Training for Marketers
This course offers an in-depth exploration of HIPAA, specifically tailored for the challenges healthcare marketers face. Moving beyond the basics described in our 101 course, participants will learn how shifting privacy guidelines directly impact our work as healthcare marketers.
Through real-world examples and best practices, you will learn to implement compliant strategies effectively. This training is ideal for marketers seeking to deepen their understanding of patient privacy regulations.
Participants receive a certificate of completion valid for one year after passing the course.
Advanced Technical Healthcare Marketer Compliance Training
For healthcare marketers who need to dig into technical details, this Advanced course covers the “how-to” specifics of common marketing and analytics platforms.
Topics include advanced analytics and data collection, social media’s role in compliant healthcare marketing, advanced digital paid media compliance, HIPAA compliant web forms, and compliance in contact management and email marketing.
It is recommended that anyone taking this course first successfully completes the HIPAA Compliance Training for Marketers course
Participants receive a certificate of completion valid for one year upon successful completion of this course.
Healthcare Marketing Compliance Training for Lawyers – Tech 101
Built specifically for healthcare lawyers, this unique course is structured to help attorneys understand how technology works behind the scenes so they can better assist clients in interpreting the laws.
This course explores how tracking pixels and JavaScript function on the backend of a website, as well as potential compliance pitfalls where Protected Health Information (PHI) or Personally Identifiable Information (PII) may be collected on websites and through online marketing platforms.
Participants receive a certificate of completion upon successfully completing the course.
For Healthcare Marketing Vendors – BAA 101
This course provides the how, why, and consequences of signing a Business Associate Agreement (BAA).
If your business serves healthcare clients, this course is crucial for understanding your responsibilities when asked to sign a BAA. Topics include what a BAA is, why it may be required, and the potential legal and financial ramifications of signing one.
It is strongly recommended that participants who complete this course also complete our Healthcare Marketing Compliance 101 course.
Participants receive a certificate upon successfully completing the course
Looking for Group Pricing?
Have Questions? We’ve Got Answers.
Why was We Are, HIPAA Smart created?
Lots of HIPAA training is available online, but the training and examples used focus on clinical data usage, such as privacy related to patients when they are physically present at a doctor’s office or hospital. We wanted to create training exclusively for marketers who communicate with existing and prospective patients through digital marketing tactics.
Does the training only cover HIPAA?
No. We Are, HIPAA Smart may have “HIPAA” in the name, but the training covers a variety of regulatory and legal areas in addition to HIPAA, such as state privacy laws, FTC regulations, and even the basics of class action lawsuits related to patient privacy.
Who are these courses designed for?
Healthcare marketers and anyone who supports aspects of marketing in healthcare (e.g., managing a website or posting to social media)! We Are, HIPAA Smart was designed exclusively for marketers who work in healthcare, whether for a covered entity or a healthcare-adjacent company.
Is this training all my company needs to be HIPAA compliant with our marketing?
No. We Are, HIPAA Smart was designed to create a foundational understanding of the regulatory and legal landscape healthcare marketers need to understand and comply with in order to keep patient and prospective patient data safe. The training is designed to provide marketers with the background, terminology, and fundamentals to have meaningful conversations with their internal or external legal and compliance teams.
Can our organization purchase multiple seats, and do you offer group discounts?
Yes and yes! In fact, many organizations find it useful to train their entire marketing team. Please contact us for more information on group pricing.
Are these courses suitable for someone new to healthcare marketing?
Yes! We Are, HIPAA Smart training is designed for healthcare marketers with any tenure, including those brand new to healthcare marketing..
Do I receive a certificate of completion after completing a course?
All courses except the Marketing Compliance Fundamentals offer a certificate of completion. The certificate is good for one year from the date of completing the training.
How often do I need to redo the courses?
Certificates of completion are valid for one year. The healthcare marketing regulatory landscape changes quickly (sometimes weekly!) so annual training is required to stay certified.
Can I share my certification on LinkedIn?
Yes! After completing your course, you’ll find a LinkedIn “Add to Profile” button that will take you to the form to add your certification and upload your completion badge.
Why is it beneficial to earn a HIPAA compliance certification through We Are, HIPAA Smart?
It proves you understand HIPAA in the context of healthcare marketing. Our certification builds credibility and shows you’re trained on the specific risks and regulations marketers face.
Stay Compliant. Stay Ahead.
Don’t leave compliance to guesswork. Enroll today and protect your marketing strategy.
